Adobe AI and Digital Trends

AI Is Reshaping Customer Experience

The ongoing rush of developments in artificial intelligence (AI) is reshaping how brands and customers interact across every step of the journey from product discovery to purchase. As people increasingly experiment with AI-powered tools and services in their everyday lives, organizations are racing to understand how generative and agentic AI can meaningfully improve experiences and strengthen business performance. And in a market this fluid, organizations are grappling with questions about where to invest, how quickly to scale, and what now defines a competitive customer experience (CX).

Our global survey of 3,000 executives and practitioners in CX roles, conducted for the Adobe 2026 AI and Digital Trends report and research program, reveals early wins from generative AI and ambitious plans for agentic AI. But it also shows that many organizations lack the foundations needed to turn these ambitions into reality, as data remains fragmented, alignment between executives and day-to-day practitioners is uneven, and enterprise-wide deployment is still rare.

Fill out this form to download

*Required fields

First Name*

Last Name*

Email*

Company*

Industry Sector*

Country*

Zip/Post Code*

Phone Number*

Job Title*

Address 1*

Address 2

Address 3

City*

Company Size*

The Adobe family of companies would like to bring you great content like this and keep you informed with Personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

We use the business contact details collected here for specific activities, where we consider there to be legitimate interest. This can include sending you business communications about similar services and products. You will always have the opportunity to opt out of future communications from us. You can see further information in our Privacy Policy. Intelligent CXO is a Intelligent Global Media Brand, for a list of other Intelligent Global Media brands click here.

Post Views: 183